The big news this year is Soltour's presentation of a new brand platform

We staged the annual Soltour Congress at the facilities of the Sunlight Bahia Principe Coral Playa, following the recent refurbishment.

Colleagues from elsewhere in Spain and Portugal were in attendance, and over the course of two days various members of the group's management team gave a range of addresses.

Our CEO, Encarna Piñero, opened the Congress by talking about the digitisation project that the company has embarked on, courtesy of Mateo Ramón (Corporate IT Director). Isabel Piñero, the group's Vice-President for Marketing and Communication, presented the new Viajes Soltour brand platform, which will be available in a few months.

Various issues affecting the brand were presented by different departmental directors: among others, Javier Castillo presented the figures for 2017 and the budget for 2018, Sergio Gándara and Juan Ramírez spoke about the e-commerce department and Soltour online projects, and Miguel Pastor presented the sales targets for 2018.

In the afternoon, our colleagues paid a visit to the Rafa Nadal Sport Centre. As you can see in the photos, it was a really fun visit with a centrepiece activity: the virtual reality platforms.

Dinner at Es Baluard? Well, no....

Dinner on Friday evening was supposed to be held at Es Baluard, but given the weather the decision was made the day before to relocate the event to the Sunlight Bahia Principe Coral Playa hotel. It need hardly be said that with the wonderful professionals on hand, the preparations were completed in record time.

A big thank you to all our colleagues for their dedication and contribution to this successful congress.

See you again next year!